ebloki   Album Posted Oct.4th, 2022, viewed 466 times

Why It Is Necessary to Market Your Dental Practice - A Study

Digital marketing is more important than ever for dental practices. 72% look for reviews when looking for a dentist. Dental practices can use digital marketing to improve their relationships with patients as well as bring in new patients. There are many things you might want in your future. To achieve your goals, however, you need a flexible, detailed marketing plan. Without a marketing plan, you won't achieve the desired results.

To help you understand the impact of marketing to dental practices on income, we surveyed patients by gender, age and income. If you don't have a marketing plan in place to promote your practice, the following table will show you how much you are losing in income.

Marketing is Important to Attract and Retain Customers

The digital marketplace is highly competitive and patients can find dentists online in just a few clicks. If you want your practice to flourish, dental marketing is essential. According to the survey data, 43% of patients, both men and women, visit a dentist at least once a calendar year. 27% visit a dentist more than twice a calendar year. 44% of women also visit the dentist at least once per year. You could lose these patients and associated income if you don't market your practice.

Your dental practice is easily found on search engines and social media. But, attracting patients is only half the battle. You must keep your customers coming back even after you have gotten new patients in this digital age.

You should market your practice to keep more patients aged 18-29. You will lose 42% of patients aged 18 to 29 who only visit the dentist once a calendar year, and 32% who visit twice a calendar year.

A digital marketing strategy that works effectively will not only help you attract and keep patients, but also define your practice's goals:

• Vision & Mission - Help your patients understand your practice's purpose and goals.


• Target Market It is important to identify the patients and needs of your target community. You must also know the strengths and weaknesses of your competitors, as well as how they meet the needs of your community.


• Success Rates- It is not difficult to set business goals for any dental practice. However, it is important to review them frequently. It is simple to track the success of your digital marketing campaigns. You can view statistics like website traffic, patient base and online reputation, reviews and referrals to see if your goals have been met.

Local SEO is Important for Higher Conversions

Because dental clinics are local businesses by nature, they heavily rely upon local traffic. If you are a dentist in the richest community, 58% of patients who earn over $100k visit one a year. Local SEO can increase your visibility and help you attract patients from nearby communities.