casinosite   Album Posted Jul.25th, 2023, viewed 221 times

Will the Dutch ban on gambling advertisements affect online casinos?

Although there is no specific law governing gambling or gambling-related commercials at the union level, numerous European nations have adopted their own restrictions to limit gambling and betting marketing in an effort to promote the general welfare of consumers. With a tight ban on untargeted online gambling marketing, the Netherlands is the second European nation to address gambling advertisements.

There will be a nationwide ban on non-targeted ads for online gambling and betting starting on July 1st, 2023. 'Non-targeted' is the catchy phrase here. All forms of public advertising, including those found in publications such as newspapers, magazines, billboards, mailings, and television, are now prohibited. In a nutshell, any online gambling and betting advertisements that don't have a specified goal and attempt to reach the general public are subject to the ban on advertisements.

The Netherlands has legalized online gambling as a whole, and more than 20 businesses, including, have obtained official gaming licenses. Even license holders are unable to circumvent the new ad prohibition despite official authorisation. The new rule mandates that license holders make sure that no advertisements they run are for online games of chance.

The amount of targeted marketing that Dutch online casinos can run will naturally be constrained by the very stringent regulations that apply to them. While online promos (or even social media commercials) are still permitted under the new gambling ad ban, the guidelines are much stricter.

The major caution is in the targeting: online gambling companies must now make sure their adverts don't reach persons under the age of 24 or who could have put themselves on a gambling exclusion list to halt potentially harmful gaming behavior. In other words, gaming businesses must exercise enormous caution to ensure that no susceptible individuals ever see their advertisements. In addition, holders of Dutch gambling licenses must demonstrate that at least 95% of the persons who would see their advertisements are over the age of 24.

An end to sponsorships
One of the provisions of the new legislation that has raised the most controversy relates to sponsor agreements, which could have a significant negative impact on several sports teams and clubs. Beginning on July 1st, licensed Dutch gaming businesses are not permitted to get into sponsorship arrangements. There is a brief transitional phase that allows TV and shirt sponsorships until 2024 and 2025, respectively.

However, after this transitional time, Dutch gambling companies are not permitted to enter into any new sponsor agreements. Sponsorships would essentially be nontargeted advertising, hence the new rule forbids any such partnerships. This means that, unlike in the past, Dutch gambling companies are no longer permitted to display their insignia on the jerseys of sports teams or to sponsor any cultural events. The removal of football sponsorships happens gradually as well, but it takes until 2028.

There is a good danger that Dutch gambling firms could lose their licenses if they don't abide by these new ad bans. There is talk of a two-strike system, but the legislature is unsure of exactly when and how the punishment will be implemented. As an alternative, businesses risk receiving significant fines.

Are there plans to phase down internet casinos?
The new advertisement ban's main objective is to safeguard children who would otherwise develop a gambling addiction or make poor financial decisions.

New advertising regulations, however, could potentially endanger reputable Dutch online casinos that have already taken extraordinary measures to guarantee a secure gambling environment, such as adhering to KYC regulations and making sure that no minors could gamble. Licensed operators may struggle to reach their intended audience or grow sustainably as advertising outlets become harder to come by.

At the end of the day, legally operating Dutch casinos provide employment for hundreds of people, not to mention their financial influence on dozens of other sectors, such as the sponsorship of several sports teams. But these sectors and target audiences now miss out on financial rewards as a result of the new advertisement ban.

There is no denying that gambling may be addicting and should always be done responsibly. However, due to their limited advertising options, Dutch online casinos may suffer. The specifics of the new ban's implementation and enforcement remain to be seen, but in the interim, 카지노사이트 regulated gambling businesses must be innovative and circumspect in their marketing strategies.

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