slot008888   Album Posted Jan.26th, 2024, viewed 17 times

Dubai Tourism, 10-year partnership with Real Madrid

Dubai Tourism Authority and Spain's prestigious Primera Liga club Real Madrid announced a historic collaboration, drawing attention.

The Dubai Tourism Authority said on the 5th, "The agreement between the two brands with common values and visions, and commitment to excellence and innovation will provide Dubai and Real Madrid fans with a variety of activities, special fan services, and unique experiences over the next decade."

"This agreement will serve as a strong platform to create new growth opportunities for both organizations and will support Dubai's ambitious plans as part of the recently announced Dubai Economic Agenda (D33), " the Dubai Tourism Authority added.

The partnership, which will take effect in October, was formalized by Dubai Tourism Authority CEO Isam Kazim and Real President Florentino Perez at an official event at Ciudad Real Madrid, Real's training center.

With this collaboration, there will be various attractions in Dubai, the United Arab Emirates (UAE), where you can experience Real Madrid. The first of them will be the Real Madrid theme park at Dubai Park and Resort, the largest theme park in the Middle East. The world's first theme park will include a number of Real Madrid-related attractions, including museums, rides and soccer technology games, and outlets selling souvenirs of the team's glorious history.

Real Madrid public relations director Emilio Butrageno said, "As the club's first official destination partner, we are very proud of this new partnership with the Dubai Tourism Authority. Dubai is a city that strives for excellence in providing entertainment, a value shared by clubs. We are happy to introduce this interesting tourist attraction to millions of Madrid fans around the world," he said.

"We hope this strategic partnership between Dubai and Real Madrid will demonstrate the winning spirit of Dubai and Real Madrid to the world based on their mutual commitment to excellence, leadership, talent, and innovation," said Isam Kazim, CEO of Dubai Tourism Authority. Furthermore, I hope Dubai, the world's best city to live, work, and travel with Real Madrid, a world-renowned soccer master, will develop into one of the world's top three cities," he stressed.
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