Both companies will hold an event to utilize "Goal Ball" for K-League fans starting in the 2024 season.

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Both companies will hold an event to utilize "Goal Ball" for K-League fans starting in the 2024 season.

This is an event that secures the ball that actually scored during the K-League match and provides it to fans, and the authenticity of the ball can be verified through NFTs sold with Chilliz blockchain technology, and the scoring scene and information of the ball can be checked.

In addition, the partnership will operate "K League Fantasy" using Chilliz Mainnet, Chilliz's own blockchain network. K League Fantasy, which was officially launched last year, is a fan-participating content in which users form their own lineup through player card collection and compete with other users by giving points to actual game records of players participating in the K League.

In order to form a player lineup in the K-League fantasy, it is necessary to purchase random player cards with different probabilities for each grade, and in the future, information on probability-based player cards will be transparently disclosed through probability verification using Chilliz blockchain technology.

In addition, the K-League will join Chilliz's Nord Valley Data for the first time in the world in sports. Nord Valley Data is responsible for ensuring and verifying blockchain network integrity and security, and the K-League joins in strengthening Chilliz chain decentralized governance through verification of transactions within the Chilliz blockchain. The K-League's participation in Valley Data is an example of the two companies' willingness to cooperate, and the two companies plan to build a new Web3 sports culture that combines blockchain and K-League fans together in the future.

Chillies is working with more than 170 sports clubs around the world, including prestigious European soccer clubs such as Tottenham Hotspur and Paris Saint-Germain, and is expected to continue to expand its ecosystem in the Korean market starting with this collaboration with the K-League.

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