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Bet99 is the latest sports book to announce NHL collaboration

Following Ontario's formal transition to a regulatory market, Bet99 is now exploring further expansion opportunities in the country. Just this week, the sports betting platform announced that it has partnered with the NHL to introduce a whole new free-play game named NHL PrePlay for hockey lovers in the country.

Established in 2020, Bet99 switched to a private market operated by Ontario in November 2022. And thanks to the extensive marketing of free games and partnerships with professional athletes, the sports book has taken a huge share of the domestic market. The platform handles more than CA$1.2 billion in bets, according to estimates.

As part of a recent agreement with the Hockey League, Bet99 will now release the title brand NHL PrePlay, which can be played for free. It is a game in which fans answer predictive results-based questions and give points to each question that is answered correctly. At the end of the NFL season, the top scorer will earn a huge jackpot worth 100,000 Canadian dollars.

In addition to the main prize, the players of the game will compete for numerous other prizes and prizes throughout the season. There will be NHL shop vouchers, weekly ticket prizes, as well as travel prizes for monthly NHL tentpole events. It is also expected that the game will arouse fans' participation and excitement around the hockey game.

The sports book has already secured several important partnerships in countries such as those with Austin Matthews, and the NHL will offer tremendous opportunities to reach the sport's huge fan base. Throughout the season, the brand will be promoted through digital marketing in a Stanley Cup playoff game wired to Digital Reinforced Dasherboard and Rogers Sportsnet.

Besides that, Bet99 boasts numerous other important cooperation across the country. It has also partnered with UFC Hall of Fame member George St-Pierre, Olympian Alysha Newman, and former Toronto FC star Sebastian Giovanni. In addition, it has teamed up with Ottawa Senators, CF Montreal, and Montreal Alouettes.

The sportsbook should mention that it also announced a new licensing agreement with Genius Sports Limited earlier this month. The deal will allow the bookmaker to distribute live video streams of NFL games to Canadian players. This is powered by Genius Sports, which exclusively distributes official NFL data and real-time video streams to sportsbooks

Bet99 becomes part of Ontario's regulatory sector for third-party betting companies upon launch in November 2022. For Ontario people in the future, the company's online offering is available at Bet99.ca . Meanwhile, in other Canadian jurisdictions, the brand continues to operate as a gray market operator, and online content is available on the official website.

BY: 우리카지노탑

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