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Ontario game operators unhappy with strict promotional policies

Ontario regulators are trying to intervene with the region's black market eye-gaming operators, but problems continue to emerge. Some sports books that have joined the local and regulatory online gaming and sports betting market speak about Ontario's alcohol and gaming commission's protocols on promotional activities and collaboration with black market brands.

The province launched a private market in April this year, with the aim of eliminating gray and black market operators. Since its launch, however, the new sector has been dominated by former gray market players, while others continue to operate illegally, but have not been sanctioned. Meanwhile, some licensed companies have been penalized for this publicity campaign.

Since its market launch a few months ago, AGCO has already fined four iGaming operators in the new sector. This has left operators frustrated as gray and black market websites continue to operate without being interrupted by regulators. Meanwhile, AGCO continues to impose rules on the market as it may soon ban licensed operators from partnering with black market websites.

AGCO went straight to penalizing operators instead of warning them or giving examples of what was defined as a violation of online game rules. Last month, regulators were asked about the state's advertising rules by Better Collective Brands, but the commission declined to answer, citing its partnership with Boston Globe Media.

Over the past few months, BetMGM, DraftKings, PointsBet and Unibet have been fined a total of C$226,000 by AGCO. The regulator explained that the betting brand did not comply with standards 2.04 and 2.05 of the advertising protocol, but none of the four operators were warned and were directly sanctioned for violations.

According to Standard 2.04, marketing, advertising, and promotion by a business operator must be sincere and must not mislead the business operator or mislead the product. On the other hand, Standard 2.05 prohibits advertising and marketing activities that deliver gambling incentives, bonuses, credits, etc., and can be promoted directly to the operator's website or if the operator agrees to receive it.

An industry source said AGCO's refusal to provide accurate guidance on what incentives are there means the operators have no choice but to interpret themselves. The sources pointed out that the number of operators fined for the first six weeks should have been provided by regulators with specific words and phrases that operators could avoid.

BY: 바카라 필승법

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